Tools, activities and inspiration to help anyone at HP do Design Thinking.
Video from an HP design thinking workshop
A human-centred approach that puts your customers front and center in designing any product or service.
In 6 phases Design Thinking takes us from initial research to implementation through a series of human centred activities.
It's collaborative, as multidisciplinary teams bring different perspectives to solve real challenges.
It'll get you the right answer by quickly testing your big assumptions and iterating potential solutions, Design Thinking brings clarity over what customers want and don't, long before 'launch'.
Empathizing with customers to get a deep understanding of their needs and pain points
Analysing insights and aligning on initial recommendations, to prioritize what to start innovating against
Using our prioritized insights to create potential ideas and solutions to test
Turning ideas into concepts and prototypes to get feedback from real customers
Taking all our learnings from testing, deciding what to apply and measuring on-going impact
Making small continuous changes as we test and learn, until we have greater confidence of what to implement and why
Find out more about each phase and explore activities.
Design-driven companies outperform S&P by
228
%
over ten years.
Check out the beginners guide for lightweight theory, top tips and all you need to confidently run your first workshop.
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