Experiment briefs are used to plan for the testing phase of experimenting your concept/prototype. It serves as the foundation for the next step, which is running the actual experiments.
To align your team on what to test, which experiments to run, with who, and how to measure success.
Once you have shortlisted or prioritized a few ideas and you want to progress to understanding how much potential they have.
1 hour
1 hour
3 - 6
Design, Research, Product teams
At this phase, your team should have come up with ideas they want to experiment with before developing them. Start by listing these ideas.
Divide into three groups, choosing 1-2 ideas to experiment with
In case you have more ideas, then prioritize them! We only need ideas that are worth experimenting. To help you prioritize the ideas, please check the prioritization activity
After selecting the ideas, each group needs to answer questions 1-7 in the template. Check the Miro board link for the template
After completing the experiment brief, present the findings to other groups
Align on the ideas and the experiments to run
Develop an action plan defining the experiment, who will run it, key activities to accomplish and a timeline
Note: The key activities could consider aspects such as building the prototype, recruiting users to test it with, planning and running user testing sessions, analyzing results and presenting them, getting approvals, etc..
Experiment brief
Try it for yourself using the pre-made activity template.
Our templates have been created using Miro, a digital whiteboard tool. If you’re new to the tool you can check out this demo or reach out to a member of the design team for support.
If you’d like help with planning or facilitation, reach out to one of HP’s design thinking experts and we’ll work to help understand the challenge and get you started.
