How Might We

A ‘how might we’ activity is a very creative and expansive way to imagine a range of potential solutions to the tough problems you’re trying to solve.

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Why should I use this?

How Might We ‘HMW’ questions enable your team to turn the challenges and insights into opportunities by reframing them in a way that triggers a variety of different possible solutions.

When should I use this?

After you have identified a number of problem statements (challenges) and have some customer insights. Re-framing your challenges as ‘how might we’ questions’ will lead you into the ideation phase (also referred to as brainstorming).

Instructions

Prep Time

30 min

Run Time

90 min

People

2 +

Who to involve

People that conducted research on this topic - Researchers, PM's and Product Designers.

Step by step guide

Step 1

List the problem statements (challenges) you have identified earlier. These should be accessible to everyone in the session. If you have several challenges, then prioritize them first.


Step 2

Divide into groups where each tackles a challenge.

Step 3

For each challenge, spend 15 minutes on turning them into How Might We (HMW) questions. Check the Miro board for the guidelines.

Step 4

As a group, select your favorite questions generated and present them to other groups. Have a conversation about the questions and which ones relate better to the challenge.

Step 5

Prioritize the HMW questions, these will be used in the ideation sessions (brainstorming) to start generating solutions

🚀 OUTCOME

  • Generate HMW questions that will later act as the seed of ideas. These questions, being generated from challenges, will ensure you that ideate for the right problems.

💡TIPS

  • Refrain from adding solutions in your HMW questions. It is easy to fall into this trap. Doing so will lead to fewer creative ideas being suggested.
    - Ex. If the challenge is that users have difficulty choosing the right product, a good HMW question would be: HMW make users confident in choosing their products correctly | a poor HMW question would be,: HMW tell users which product to choose
  • Similar to Defining the Problem Statement activity, questions shouldn’t be too broad nor too focused. Questions need to generate the solutions you are hoping to achieve. 

Supporting resources

Workshop template

How Might We

Try it for yourself using the pre-made activity template.

Use the Miro template

Download PDF

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