Step 1

Gather the key insights you generated form the research and present them to the team
‍

Step 2

Create themes to synthesize insights that are similar under the same theme

Step 3

Add the insights to the Problem Statement Map tackling each quadrant of; ‘who’ ‘where’ ‘what’ and ‘why’ of the problem
‍

Step 4

Scope the problem by looking at the needs to solve. Identify the needs, who is facing them and what value it brings when they are fulfilled. 
‍

Step 5

Define the problem statement by using the ‘How Might We Questions’ tool that phrases the problem in a way that promotes idea generation. Check the Miro board for guidance
‍

Step 6

Either collectively or in groups generate as many How Might We (HMW) Questions as possible
‍

Step 7

After brainstorming multiple HMW questions, vote to choose the top 3 to proceed with in the following ideation sessions

‍

🚀 OUTCOME

• Bring clarity, focus and alignment on the problem you are solving. Clear problems guide the ideation process ensuring the solutions add value. 

💡TIPS

• Not having the answers to the ‘who’ ‘what’ why’ ‘where’ of the problem means you need to do more discovery work. 
• Do not add solutions in your HMW questions as it leads to fewer creative ideas being suggested later
  Ex. If the challenge is that users have difficulty choosing the right product, a good HMW question would be: “HMW make users confident in choosing their products correctly” | a poor HMW question would be: “HMW tell users which product to choose”