A statement that clearly explains the purpose of your service or product, who it's for, and what makes it unique. It is the value you display to your customers that you promise to deliver.
From being able to clearly articulate who your product or service is for (so you can ‘target’ customers accordingly), to describing what your offer is (so people can decide if they want it or not) to differentiate it from the competition (so it stands out) - a value proposition is critical to designing and ‘selling’ your product or service.
Once you have defined some initial personas (your customers) and have initial ideas for what the product or service will do, but haven’t articulated it clearly yet.
30 min
60 min
2 +
PM's, Product Designers, Researchers and stakeholders.
Define the customers that you are creating value for.
Define which one of the customers’ problems you are trying to solve, the needs you are satisfying, or the jobs you are trying to help them get done. This should resonate with the customer to directly catch their attention as you promise to solve that pain point.
Define how you are bringing that value to the customer. Display the bundle of products/services you are offering the customer to get their jobs done.
Construct the value proposition statement. Add all the elements you identified in the previous steps to create a value proposition statement; We help {X} to {Y} by {Z}.
Value Proposition
Try it for yourself using the pre-made activity template.
Our templates have been created using Miro, a digital whiteboard tool. If you’re new to the tool you can check out this demo or reach out to a member of the design team for support.
If you’d like help with planning or facilitation, reach out to one of HP’s design thinking experts and we’ll work to help understand the challenge and get you started.
